GLOBAL INDEX 2011 KUBOTA CORPORATE COMMUNICATION MAGAZINE

10/48

1011Let us take a look at Kubota’s sales in 2009 and 2010. Unit sales of new tractors and combine harvesters together quintupled between 2009 and 2010. The Vietnamese tractor market once topped the 10,000 unit mark annually, but most of these are used tractors made by Kubota or others imported from Japan, putting us in a rather distressing situation where we are forced to compete against used tractors of our own making in the market. Combine harvesters, on the other hand, are showing remarkable growth. Several years ago, combine harvesters made by Chinese manufacturers hit the Vietnamese market, but were not necessarily well-accepted by local farmers due to the high loss rate (percentage of grains not harvested due to falling during mowing, etc. to total grains) and frequent breakdowns. In Vietnam, combine harvesters are evaluated in terms of loss rate and durability, because smaller loss equates to higher income. It is estimated that the loss rate of Kubota’s combine harvesters is less than half that of its Chinese competitors. Also, durability is crucial in Vietnam, where the annual operating time of combine harvesters is said to be several times greater than that of rice farmers in Japan, as double and triple cropping is common (Another major reason for this is that many users of combine harvesters are “harvesting services.” We will return to this later). All in all, it was Kubota’s high reputation for performance and quality relative to competing models of Chinese manufacturers that helped to boost our sales volume.Kubota Vietnam Co., Ltd.(KVC)On the shop floor, an experienced engineer from Japan provides technical guidance to young engineers from dealers.Satoshi Suzuki, General Director, KVCGeneral Manager Yutaka Iwasaki (left) and Factory Manager Nguyen Tho Thinh (right). Kubota’s rigorous quality control has been fully inherited by KVC.Chapter 1 [Food]The Bountiful Mekong DeltaⅠ

※このページを正しく表示するにはFlashPlayer9以上が必要です